El Podcasters isn’t just a podcast—it’s Egypt’s mic drop moment. Co-hosted by Karim El Rehany and Bassel Al Zarro, this show has carved out a space where real talk, raw stories, and bold ideas take center stage. From legendary icons like Youssra to powerhouse minds like Dr. Zahi Hawass and Dr. Islam Gawish, El Podcasters doesn’t just talk the talk—it gets people listening.
As the show blew up, the brand needed to level up. That’s where BAM came in—tasked with turning the brand into something sleek, professional, and impactful. The mission? Strip it down. Build it up. Make it unforgettable.
Let’s start with the brand’s most iconic piece: the logo. Sleek, smart, and loaded with meaning. It’s got the P for Podcasters, the pyramids for roots, and a heart straight out the furnace—because this show’s got soul. It’s bold, modern, and built to flex on every platform.
But BAM didn’t stop at pretty visuals. They gave the brand a voice—sharp, warm, curious, and totally human. Think smart without the ego. Deep without the fluff. And the vibe? A blend of Sage wisdom and Creator spark—asking big questions, lighting new ideas, and keeping the conversation real.
Everything got a facelift—socials, YouTube covers, brand templates, even the office space. It’s not just branded. It’s a full-on experience.
El Podcasters isn’t here to play it safe. It’s here to stir the pot, tell stories that stick, and build a community that actually gives a damn. This isn’t just a podcast. It’s a movement—and it’s only getting started.








CREDIT
- Agency/Creative: BAM
- Article Title: BAM Transforms El Podcasters into a Dynamic Identity for Global Audiences
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Art Direction, Brand Identity, Brand Strategy, Brand Tone of Voice, Logo Design
- Industry: Entertainment
- Keywords: Podcast, Branding, Identity, Uplift, Logo, Stationery
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Credits:
Founder & ECD: Ahmed Mansour
Art Director: Michael Essam
Art Director: Fadwa Ahmed
Head of Motion: Islam Dessouki
Account Director: Sherine El Moataz
Account Executive: Roba El Omary