Bam is a modern advertising agency founded in 2011 by Ahmed Mansour in Cairo, Egypt. The name was created to reflect the agency’s instant impact on its brands. The agency’s mission is to craft conceptual ideas through engaging and thorough content providing an overall unforgettable experience. Additionally, Bam prides itself in being a creative hub that brings together the best and brightest from the field.
We redeveloped the brand identity of Bam in order to emphasize on the instant impact that the agency promises to provide. The logo represents the explosive nature of the company as well as it’s vigorous drive for success. The color palette is dedicated to extravasating the brand’s positioning and reflecting on its creativity, sophistication, and various capabilities.
More so, we deliberately crafted brand elements that emulate the impact Bam has created over the years. As for the brand identity, our team was able to accurately deliver the brand’s vision through a modern and futuristic approach made to accentuate the agency’s suave style of work across all platforms, elements, and applications.
Over the last twenty years Bam has steadily built itself as a full-service agency. With its undeniable presence, the company has positioned itself as a force to be reckoned with in the field with leading creative figures that work as a team. The collaborative spirit is what ultimately produces consistent works of excellence to our clients. And thus, we continue to raise the bar higher, break the norms, and think outside the box. Because that is what a Bam does!
- Agency/Creative: Bladesmith
- Article Title: Bam Advertising Agency Rebranding
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: 3D Design, Art Direction, Brand Identity, Brand Strategy, Branding, Graphic Design, Logo Design, Poster Design
- Industry: Mass Media
- Keywords: Advertising, BAM, 3D, Agency, Branding, Communication, Cool, Motion, Studio, Typography
ECD: Ahmed Mansour
Art Director: Walid Hussein
Art Director: Abanob Maccari
Graphic Designer: Nadine El Shobeak
3D Designer: Salma Abdou
Brand Planner: Malak Mohamed
Logo Concept: Mohamed Nabil
Copywriter: Yehia Abdel Ghany
Photographer: Mostafa Shokry