Bala was invited to design the label for GOSE by Cerveza Cru Cru, a craft beer with a unique twist: its main ingredient is the grasshopper, known in Mexican cuisine as the “chapulín.” This insect is not only a traditional delicacy in various regions of Mexico but also an essential element in the cultural and culinary landscape. Incorporating it into a beer recipe is a bold move that reflects both innovation and a deep respect for local traditions.

The GOSE beer style itself has a fascinating history. Originating from the town of Goslar in Bavaria, Germany, the name GOSE comes from the Gose River, whose naturally salty water was originally used in the brewing process. This characteristic saltiness is a defining feature of GOSE beers, making them distinct from other beer styles. The addition of grasshoppers to the GOSE by Cerveza Cru Cru adds a layer of complexity to the flavor profile, enhancing the beer’s saltiness while introducing earthy, umami notes from the chapulín. This combination results in a beer that is as intriguing as it is refreshing.

When tasked with designing the label for such an unusual and culturally rich product, Bala approached the project with creativity and a deep understanding of the product’s essence. The design is heavily inspired by the image of the grasshopper, but rather than taking a literal approach, Bala opted for a highly abstract interpretation. This level of abstraction was intentional, aiming to capture the eccentric and unique nature of the beer. The grasshopper is not depicted in a straightforward manner; instead, its essence is conveyed through a series of visual elements that are both suggestive and playful.

One of the most striking features of the label design is the treatment of the word “GOSE.” Rather than being presented as traditional typography, the letters are transformed into a texture that flows across the label. This approach blurs the line between text and image, creating a visual experience that is as unconventional as the beer itself. The texture of the letters mimics the rough, tactile quality of a grasshopper’s exoskeleton, further reinforcing the connection between the product and its key ingredient.

Color plays a significant role in the design as well. Bala chose bright, bold colors that evoke the acidic and tangy sensations associated with GOSE beers. These colors are not only visually appealing but also serve to communicate the vibrant and lively character of the beer. The color palette is designed to catch the eye and invite curiosity, much like the beer itself.

The narrative of the design is one of eccentricity and boldness, much like the narrative of the beer’s creation. By combining a traditional Mexican ingredient with a historic German beer style, Cerveza Cru Cru has created something truly unique, and Bala’s label design reflects this uniqueness. The design is a celebration of both the beer’s origins and its innovative spirit, making it stand out on the shelves and in the minds of consumers.

The quality of GOSE from Cru Cru has not gone unnoticed. The beer has won 10 medals, including prestigious awards for the best GOSE in Mexico, Italy, and Argentina. These accolades are a testament to the craftsmanship and creativity behind the product, from the brewing process to the label design. Bala is proud to have contributed to the success of GOSE by Cerveza Cru Cru, helping to bring this extraordinary beer to the attention of beer enthusiasts around the world.