The project focuses on designing a distinctive wine label for the Viu Guimerà Association, with the intention of capturing and communicating the rich history, identity, and cultural heritage of the medieval village of Guimerà. The proposal takes inspiration from the proverb “Every stone builds a wall,” a metaphor that reflects the importance of collective effort and shared responsibility. Just as each stone is essential in constructing a solid and lasting structure, every individual contribution within a community plays a vital role in achieving a broader, common goal. This idea is directly connected to the association’s mission of bringing people together to actively address and counteract the ongoing challenge of rural depopulation.

The visual concept also draws a parallel with the architectural character of Guimerà, particularly its traditional stone houses, which are physically connected by shared walls. This structural interdependence becomes a powerful symbol of unity, cooperation, and mutual support among residents. By translating this idea into the label design, the project seeks to reinforce a sense of belonging and collective identity, both for locals and for those who engage with the product from outside the village.

In addition, the design incorporates a thoughtful use of color contrast between the main label and the informational label, helping to highlight the origin of the wine and guide the viewer’s attention. This contrast not only enhances readability but also strengthens the visual storytelling, making the product more memorable and meaningful.

Ultimately, the association Viu Guimerà has as its main objective to reverse the demographic trend of Guimerà by increasing the population and improving the quality of life of the people who live there and/or reside there temporarily. This project aligns with that mission by using design as a tool to promote awareness, foster emotional connection, and contribute to the revitalization of the village.