Bahar Egg: (means: Spring Egg) was an extremely important project that came with a tight deadline of just one day to execute the entire plan. The packaging for this project had to be designed for widespread distribution across Hyperstar, one of the country’s most renowned chain stores. Determined to create a label that would truly stand out and capture attention, I embarked on an in-depth on-site research mission, immersing myself in the aisles of the Hyperstar store and meticulously studying the various packages on display.
Taking inspiration from my observations, I conceived a truly unique label that would instantly catch the eye, thanks to its innovative color scheme and captivating design elements. This particular design features a delightful depiction of a chicken, exuding a vibrant aura reminiscent of the joy and freshness of spring. The chicken symbolizes a nurturing and loving mother, exuding a sense of happiness and kindness. What truly sets this design apart is the clever incorporation of a necklace, crafted entirely out of eggs, further emphasizing the product’s essence.
In order to maximize visibility and brand recognition, I made the bold decision to utilize this distinct design across all package variants available, ranging from a modest 6-piece pack to larger options containing 9, 15, 20, and 30 pieces respectively. By maintaining a consistent design across multiple package sizes, the Spring Egg brand became instantly recognizable and difficult to miss amidst the bustling shelves of Hyperstar. Additionally, the differentiation in color, carefully chosen to enhance visibility, contributed to its commendable sales performance within the store.
It is worth noting that the Bahar Egg project marks my fifth endeavor in the designing of egg brands, each one representing a unique creative challenge. With each project, I strive to push the boundaries of innovation and aesthetics, constantly seeking to create packaging that not only captures the essence of the product but also resonates with the target audience – ultimately driving sales and fostering brand loyalty.
- Agency/Creative: Elham Madani
- Article Title: Bahar Spring Egg Packaging
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: Isfahan
- Market Region: Asia
- Project Deliverables: Advertising, Art, Augmented Reality, Brand Creation, Brand Design, Brand Strategy, Packaging Design, Typography
- Format: Box, Tag, Wrap
- Industry: Food/Beverage
- Keywords: packaging food eg design
Graphic Designer: Elham Madani