Bleu de Chanel – 3D Bottle Design Exploration
Bleu de Chanel – 3D Bottle Concept Visualization

This project presents a conceptual 3D design study of the iconic Bleu de Chanel fragrance bottle. The aim was to reinterpret the well-established identity of the perfume through a new lens of digital craftsmanship, while remaining faithful to the essence of the brand’s masculine and elegant spirit. The concept focuses on form, materiality, and visual storytelling — capturing the power of simplicity through high-fidelity 3D rendering.

The cylindrical bottle shape was preserved to respect the original design language, while the cap was reimagined with a carbon fiber texture to evoke strength, depth, and modernity. This visual choice enhances the perception of the fragrance as both luxurious and contemporary. The deep blue hue of the perfume was accentuated with sharp lighting and a carefully controlled reflective environment to create an immersive and emotionally engaging presentation.

Technically, the project was executed using IC3D for modeling and material mapping, with additional post-processing completed in Adobe Illustrator. Particular attention was given to realism in lighting, glass transparency, and surface reflections, ensuring that the final result feels tangible despite being entirely virtual.

This work was developed as part of an academic and experimental exploration in the field of product visualization. It demonstrates the potential of 3D design in luxury packaging, especially for brands that seek to communicate exclusivity and craftsmanship through digital mediums. Beyond aesthetics, the goal was to enhance brand perception and offer a fresh visual narrative that aligns with Chanel’s legacy and modern consumer expectations.