Description:
Bad Soda is an innovative beverage brand based in London that required a bold and memorable brand presence. The challenge was to design something that not only feels fresh and appealing but also highlights the unique qualities of the product. Our approach focused on creating a distinctive visual identity that combines strong typography with minimalist elements, blending modernity with a touch of retro charm.
From the brand logo to the packaging design, every detail was meticulously crafted to reflect Bad Soda’s fresh and daring character. The design communicates the essence of the brand while ensuring high visibility on store shelves. With a clear color palette and minimalist design, we developed a striking and iconic branding that captures attention.
Results:
A bold, contemporary brand identity that stands out immediately
Packaging that is simple yet impactful
A distinctive brand presence that balances modern and retro elements
Why this project deserves recognition:
Bad Soda exemplifies how bold and minimalist design can set new standards in the beverage industry. By combining clean typography with restrained graphic elements, the brand achieves a strong and lasting impression. This project represents creative excellence in branding and packaging design, showcasing how thoughtful design can bring a brand to life.
CREDIT
- Agency/Creative: Brand NW
- Article Title: Bad Soda’s Branding Blending Bold Typography and Minimalism
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Germany
- Agency/Creative City: Gießen
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Design, Brand Identity, Design, Digital Art, Graffiti, Graphic Design, Logo Design
- Industry: Food/Beverage
- Keywords: Branding, Packaging Design, Art Direction, Visual Identity, Beverage Branding, Minimalist Design, Bold Typography, Retro Charm, Modern Design, Product Design, Creative Studio, Graphic Design, Innovative Beverage, BrandNW, Distinctive Visuals
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Credits:
Creative Director: Enrico Siket
