Bad Peach is a vibrant Korean cosmetics brand inspired by the Y2K concept, specifically designed for students. Step back in time and embrace the colorful fashion and lively style of the early 2000s with our unique product range.

At Bad Peach, we believe that beauty doesn’t have to conform to traditional norms. We celebrate uniqueness, individuality, and the freedom to express yourself without boundaries. Our cosmetics collection is designed to empower you to break the rules and unleash your inner rebel.
We believe that makeup should be a form of self-expression, allowing you to experiment, have fun, and stand out from the crowd. Our products are created with high-quality ingredients, ensuring comfortable and long-lasting wear throughout your busy school day. Whether you want to rock a glittery eye look, a glossy lip, or a radiant glow, Bad Peach has got you covered.

In line with the brand name “Bad Peach,” the logo incorporates a rebellious and mischievous character—a peach fruit filled with a sense of disorder and mischief. The peach is depicted as full of life, with an edgy and unconventional appearance that reflects the brand’s attitude.
The typography chosen for the logo combines elements of the 2000s teen girl movie typography with a contemporary twist. It features bold, rounded letterforms that evoke a sense of youthful energy and fun. The letters may be slightly distorted or irregular, adding to the rebellious and imperfect aesthetic.
The color palette used in the design incorporates two main tones, red and beige, which are complemented by vibrant shades of pink, blue, yellow, purple, and more. The combination of these colors evokes a retro feel, creating a visually striking and nostalgic impact.

Creating a representative character for a brand is indeed crucial as it contributes up to 60% in shaping the brand’s image and personality. It enables a quick connection with customers and fosters empathy towards the brand. Similar to product image direction, we closely align our brand direction by designing a character that embodies the Gen Z demographic, youthful, confident, mischievous, and with a Y2K style.

With a well-crafted character, we can leverage its appeal across various marketing channels, from social media to advertising campaigns, ensuring consistent and impactful brand representation. By integrating this character into our brand strategy, we enhance our ability to connect with our target audience, drive brand recognition, and ultimately foster customer loyalty.