• Project

  • Region

  • Industry

Backhand Agency Crafts Coffee Experience with Brewique’s Unique Branding

Backhand Agency Crafts Coffee Experience with Brewique’s Unique Branding

Brewique is a coffee brand that offers a seven-day journey through different coffee brews, with each day highlighting a new country. We created a brand identity that reflects this international coffee experience.

“Brewique” is a portmanteau of “brew” and “boutique.” It suggests a coffee shop with a unique and boutique-like quality, emphasising a distinctive and specialised experience in coffee. The term conveys a sense of individuality and specialty, making it suitable for a coffee establishment that prides itself on offering a one-of-a-kind coffee experience.

At Brewique, we believe in the alchemy of coffee—a crafted symphony of flavors, a dance of aromas that transcends the ordinary. We embrace the artistry of brewing, curating a boutique experience where each cup is a canvas painted with passion and precision. In our haven, coffee is more than a beverage; it’s an exploration of unique blends and a celebration of the moments woven into each sip. We invite you to savor the extraordinary, as we blend the essence of boutique charm with the richness of exceptional brews, creating a tapestry of taste that lingers long after the last drop. Welcome to Brewique, where every cup tells a story, and every moment is an invitation to indulge in the extraordinary.

We developed the brand name “Brewique” and designed a logo that incorporates global elements and vibrant colors, representing the diverse coffee origins. Our visual identity conveys a sense of adventure and exploration, inviting coffee lovers to embark on a journey of flavors.

In summary, our branding for Brewique connects with coffee enthusiasts by providing a unique way to experience coffee from around the world, with each day bringing a new taste from a different region.

CREDIT

  • Agency/Creative: Backhand Agency
  • Article Title: Backhand Agency Crafts Coffee Experience with Brewique’s Unique Branding
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Middle East
  • Project Deliverables: Art, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Icon Design, Identity System, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Graphic design branding coffee coffee shop art direction packaging design brand identity

  • Credits:
    Creative Director/Graphic Designer: yasser alaa

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
4
Good
Vote
1
Bad
Vote
0