Brewique is a coffee brand that offers a seven-day journey through different coffee brews, with each day highlighting a new country. We created a brand identity that reflects this international coffee experience.
“Brewique” is a portmanteau of “brew” and “boutique.” It suggests a coffee shop with a unique and boutique-like quality, emphasising a distinctive and specialised experience in coffee. The term conveys a sense of individuality and specialty, making it suitable for a coffee establishment that prides itself on offering a one-of-a-kind coffee experience.
At Brewique, we believe in the alchemy of coffee—a crafted symphony of flavors, a dance of aromas that transcends the ordinary. We embrace the artistry of brewing, curating a boutique experience where each cup is a canvas painted with passion and precision. In our haven, coffee is more than a beverage; it’s an exploration of unique blends and a celebration of the moments woven into each sip. We invite you to savor the extraordinary, as we blend the essence of boutique charm with the richness of exceptional brews, creating a tapestry of taste that lingers long after the last drop. Welcome to Brewique, where every cup tells a story, and every moment is an invitation to indulge in the extraordinary.
We developed the brand name “Brewique” and designed a logo that incorporates global elements and vibrant colors, representing the diverse coffee origins. Our visual identity conveys a sense of adventure and exploration, inviting coffee lovers to embark on a journey of flavors.
In summary, our branding for Brewique connects with coffee enthusiasts by providing a unique way to experience coffee from around the world, with each day bringing a new taste from a different region.
CREDIT
- Agency/Creative: Backhand Agency
- Article Title: Backhand Agency Crafts Coffee Experience with Brewique’s Unique Branding
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Middle East
- Project Deliverables: Art, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand World, Branding, Graphic Design, Icon Design, Identity System, Packaging Design
- Industry: Food/Beverage
- Keywords: Graphic design branding coffee coffee shop art direction packaging design brand identity
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Credits:
Creative Director/Graphic Designer: yasser alaa