“Matenits” – an ethnic elixir packaging – stands as a tribute to the captivating artistry of Cilician Armenian miniatures, renowned for their lavish use of gold. The royal balm-drink, traditionally crafted alongside an appropriate prayer routine, served as the inspiration for our design, which draws heavily from the intricate altar illustrations found within the sacred Gospels. These revered artworks, admired for their artistry, guided the creation of the Matenits packaging, reflecting the richness and complexity of ancient manuscript covers. Our design honors this heritage while evoking a sense of timeless beauty.

Upon unveiling, the packaging transforms into an altar-like display, enhancing the sense of reverence and ritual. The bottle, a centerpiece of the presentation, radiates sacredness, inviting the consumer into a moment of connection with the past. The act of consuming the elixir is elevated, turning the ritual into a meaningful experience that links the product to spiritual practices. This transformation invites consumers to reflect on the deeper connections between tradition, culture, and flavor.

Each facet of the bottle is meticulously decorated with intricate ornaments, echoing the exquisite beauty of Cilician miniatures. These delicate details pay tribute to the grandeur of ancient artifacts, ensuring that the packaging speaks to the artistry and cultural significance of Armenian craftsmanship. The gold accents and detailed illustrations amplify the visual and tactile experience, making each bottle feel like an artifact.

The name “Matenits” encapsulates the essence of the product. It symbolizes a treasure drawn from the pages of the Gospel, connecting the product with the sacred and elevating it to a status that transcends mere consumption.

From the moment of presentation to the final sip, Matenits beckons you to savor not only the exquisite flavor but also the rich cultural tapestry interwoven into every aspect of its creation. The packaging is more than a protective vessel; it is a celebration of Armenian heritage, craftsmanship, and tradition, offering an enriching and meaningful experience with every interaction, turning every sip into a moment of reverence.