Building on the success of our previous collaborations with Sahar Sun, our team was excited to take on the branding of Barista Milk – a product designed to carry forward the essence of its predecessor while introducing fresh and engaging elements. The success of Sahar Sun provided a strong foundation for this new project, encouraging us to blend the legacy of the brand with innovation that would appeal to a broader audience.

For Barista Milk, we preserved the charm of the brand’s iconic characters – the cheerful farmer and his faithful cow – by placing them in a new, contemporary context. The farmer, once simply a symbol of rural life, now takes on the role of a skilled barista. Dressed in his signature cow-print shirt and barista apron, he becomes the heart of the brand, expertly crafting delicious drinks with the product. This shift not only keeps the connection to tradition but also aligns the product with modern coffee culture, reflecting the growing popularity of specialty beverages.

On the reverse side of the packaging, we incorporated a heartwarming scene showing the farmer and his cow enjoying a cup of coffee together. This visual emphasizes the product’s versatility and taps into the emotional connection that consumers often have with moments of simple pleasure and relaxation. This emotional touch elevates the product’s appeal, creating an intimate connection with the consumer, enhancing their perception of the brand.
Additionally, the design of the 6-pack box was inspired by the welcoming atmosphere of a cozy café, enhanced by the presence of the beloved characters. This packaging design invites consumers to experience the warmth and quality of the product in their daily lives. By merging familiar elements with new ideas, the design captures the essence of the brand and offers an exciting new chapter for the product, reinforcing both tradition and modernity while maintaining the connection to Sahar Sun’s legacy.