“Interactivity has become a powerful competitive advantage in nowadays market.
Creating the “Squeeze & Fresh” juice cup we shared the idea of the package, which communicates. The label of the juice cup is simple but dynamic and it acts with you when you use it. It makes you excited, gives a creative mood and makes you feel a part of something.”
CREDIT
- Agency/Creative: Backbone Branding
- Article Title: Backbone Branding – Squeeze & Fresh (concept)
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation