“European hot and cold milk syrups were intended for children and adults. The task was to help concerned mothers make their kids want to drink milk. At present 3 attractive flavors are produced – caramel, cocoa, and vanilla.
The Project commenced with brand name development. Moo – is a cow sound, goo – comes from gooey, which is attributable to a syrup. With the brand name decided, we moved to brand visualization process and developed a brand character of happy super-cow to communicate the brand promise to the target.”