“The challenge was to create an exclusive collection for local leader brand in premium flower brand Coco Fiori. The idea came exactly from exclusivity of this product. It is a big bouquet of flower, which you can share into parts and to present a peace of beauty to the people you love. Share beauty with Share Collection became the slogan of promo campaign, which exactly describes the idea of this packaging.”
CREDIT
- Agency/Creative: Linn Karlsson, Nina Klose and Jonathan Alonso Jonsson
- Article Title: Backbone Branding – Coco Fiori “Share Collection”
- Project Type: Packaging
- Format: Box
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
