Vusa is a premium vodka from South Africa on a mission to change the spirit world – through its liquid, its ingredients and its commitment to the local community from which the spirit hails.
Distinctly African, and unlike other European grain-based vodkas, Vusa is distilled in small batches using its own copper still which lends the spirit a silky smooth finish and exceptional mouthfeel.
Distilled using locally grown sugarcane and the purest water from the hills of the KwaZulu-Natal national park and filtered through the shells of local baobab fruit, Vusa has a super crisp and clean finish.
The brand refresh has been designed to give the brand more cut through and adaptability across new styles and flavours. Coupled with a taller, more premium bottle, the updated logo, patterns and unique typeface, all inspired by Zulu art, express a renewed natural energy and distinctiveness. The label also uses natural paper stock which gives the bottle an earthy, textured feel and is finished with a tactile gloss pattern to give more impact on shelf.
Vusa is the first spirit in this distilleries African journey. They plan to travel through Africa, starting in the South, and produce amazing spirits from the countries they visit. The distillery will travel to different countries, produce different flavours and share different stories, so keep an eye out for the next liquid.
Vusa is also committed to donating a portion of our profits to help support the Khulisani Foundation, an incredible foundation that supports urban farming.
- Agency/Creative: Backbar Studios
- Article Title: Backbar Studios Creates Bold Rebrand Design for Vusa Vodka
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ireland
- Agency/Creative City: Monaghan
- Market Region: Africa, Europe
- Project Deliverables: 2D Design
- Format: Bottle
- Substrate: Glass Bottle
- Industry: Food/Beverage
- Keywords: Bottle, Label, Vodka, Africa, Branding, Packaging
Designer: Conor Smyth