“Freedom are the UK’s original craft lager brewer. They dedicate all of their passion, skill and time to creating the highest-quality lager, they do so with sustainability firmly front of mind, they cut no corners and make no compromises, ensuring their lager is authentic, distinctive and tastes great. The only problem was their brand identity didn’t fit with these values in the modern beer market.They approached us to create a new visual identity but asked that we keep just two things- the name and the six pointed star. We felt that the look of the brand should take on the handcrafted quality of their beers. We worked with graphic designers Rudi de Wet, Ian Fooks and Aelia Young to make bespoke typography for each flavour and the Writing Club worked with us to name the new selection of beers.Once the identity had been created we designed everything from beer bottles to gift boxes.”