Bacbar Studios New Branding Project for Proclamation Irish Whiskey
Proclamation Whiskey honours both the history and the people behind the birth of the Irish Proclamation and the pivotal role they played at the turn of the 20th Century coupled with their enduring importance in the 21st.
We took inspiration from original typesetting of the founding document to produce our own custom fonts & there is subtle blind emboss featured on the front label which pays homage to the wording on the original document.
- Design Agency: Backbar Studios
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Bacbar Studios New Branding Project for Proclamation Irish Whiskey
- Brand / Project Name: Proclamation Whiskey
- External Design Credits: David Rooney as Illustrator & Eugene Langdan as Photographer
- Strategic Deliverables: Brand Architecture, Research / Insight, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Branding, Brand Refinement, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising, Brand Experience
- Location: Ireland
- Market Country: Ireland
- Market Region: Global
- Product Category: Spirits
- Consumer Packaging Format: Bottle, Tube
- Consumer Substrate / Material: Glass Bottle