Proclamation Whiskey honours both the history and the people behind the birth of the Irish Proclamation and the pivotal role they played at the turn of the 20th Century coupled with their enduring importance in the 21st.
We took inspiration from original typesetting of the founding document to produce our own custom fonts & there is subtle blind emboss featured on the front label which pays homage to the wording on the original document.
CREDIT
- Agency/Creative: Backbar Studios
- Article Title: Bacbar Studios New Branding Project for Proclamation Irish Whiskey
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Ireland
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Refinement, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Photography, Research, Tone of Voice
- Format: Bottle, Tube
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
