Baby food “Khorovod” is a student concept. Bright packaging is aimed at young parents who want to bring not only new tastes into the child’s life, but also new vivid impressions, and also want to surround the child with beautiful things, even in small things. A series of packages with baby puree includes 4 flavors: peach, pear, apple, carrot and strawberry with banana.
The unique packaging contains original author’s illustrations. A bunny gives carrots to children, a pink elephant — a banana with strawberries, a bright firebird — a peach, a horse — a pear, a hedgehog carries an apple.
The packaging has a non-standard shape. It’s interesting to touch it, just like a toy. So eating turns into a game process. Often parents cannot force the baby to eat and it turns into a whole struggle. Try to make the meal fun and interactive. It shouldn’t be stressful, or always end with children crying or complaining that they don’t want to eat. Such packaging will attract the child’s attention and parents will not have to beg him to eat. The unusual shape of the package makes you want to twist it, consider it. She’s mesmerizing. I want to play with a horse that carries mashed pears. She jumps on the table straight into the hands of the baby. The firebird soars in the sky and carries peach puree to the child. The bunny jumps on the edge of the table. Pink elephant slowly carries bananas and strawberries. It amuses the child and the process of breakfast, lunch or dinner becomes a fun event that causes positive emotions. So eating in the baby’s head is connected with fun.
CREDIT
- Agency/Creative: Kolosova Elizaveta Denisovna
- Article Title: Baby Puree “Khorovod” Student Concept
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Graphic Design, Illustration, Packaging Design
- Format: Pouch
- Substrate: Plastic
- Industry: Food/Beverage
- Keywords: #child #children #happiness #warmth #comfort #family #lubok #character design #baby puree #baby #food #baby food
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Credits:
Designer: Kolosova Elizaveta Denisovna
Curator: Yaroslav Subbotin