Have you ever wondered, that there is food for children, but for some reason, there is no food for adults? We have created a brand that allows you to feel like a child again. It is designed for those who have already grown up a lot. However, we urge you not to be ashamed of your hidden childish and somewhere funny and clumsy nature to bend your finger, carelessly take a carrot in your hand or squeeze a pear too hard. You can play with food, throw it, stuff pranks into your pockets and poke at everything with your finger. And all these childish pranks are done by big adults who just want to forget about solidity and treat themselves to delicious mashed potatoes or fresh juice.
Cute and funny illustrations of big and clumsy people in this concept come in handy. Awkward lines, large shapes in contrast with small fruits, spoons and forks perfectly match the theme and convey the mood of nostalgia for the past childhood. Delicate colours support the desire to eat apple or berry puree as soon as possible. We all secretly dream of returning to it. These funny moments can be found not only on posters, booklets and on social networks, but also in the store, where a funny hand stretches out of the counter and grabs a juicy apple or pear. It would be a terrible mistake not to revive my characters, not to make them twitch their fingers or legs, clench their fists or pick a pear. You can touch a hair on your chest with a spoon, toss a banana or throw raspberries very far with your hand. You can even poke strange broccoli with your finger or kick a spoon away. Gradually, all the layouts come to life and reveal their little stories that are born during lunch with a big child.
- Agency/Creative: Tatyana Lebedeva
- Article Title: Baby Food for Adults 23+ Student Promotional Concept
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Global
- Project Deliverables: 2D Design, Animation
- Industry: Food/Beverage
- Keywords: Baby, Food, Adults
Author: Tatyana Lebedeva
Teacher: Evgeny Kashirin
Music: Karen O and the Kids