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B3TTER Breaking the Healthy Snacks Category

B3TTER Breaking the Healthy Snacks Category

Nowadays, we live in a context where people look for alternatives that helps them to live a healthier and more conscious life. Here’s where B3TTER come to action, a food brand that was born as a healthy alternative to conventional snacks. They have just launched their first line of bars and a cocoa cream 100% natural and sugar-free, ensuring its original taste.

Our challenge was to shape a new brand and packaging identity that would convey its authentic flavour and its contemporary personality. Moreover, this new brand must connect with young adults in a close and bold way. Hence, our design team worked with the brand to shape an outstanding identity. For the logotype, we used condensed typography that allows us to build a strong wordmark for a small package.

Its enlarged proportions, the accentuated curviness of the letterforms, or the exaggerated ink traps of some of the characters, works towards the creation of a disruptive approach, and a proprietary and prominent identity. The package design needed to convey a sensation of crunchiness and naturality, we achieved this feat by generating a burst of ingredients emerging from B3TTERS logotype, enhancing the irreverent character of the brand and the packaging appeal. This proposal accentuates the flavour of the product by using a range of powerful and bright colours that also divide the product range. In addition to the colour segmentation, we created custom lettering for each product, giving a proprietary and direct style to help consumers identify every product range.

This combination of elements lands in a relevant and disruptive brand that reflect its fresh essence and reach its audience. A visual proposal that won’t leave anyone indifferent.

 

CREDIT

  • Agency/Creative: Morillas Branding
  • Article Title: B3TTER Breaking the Healthy Snacks Category
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Morillas Branding
  • Market Region: Europe
  • Project Deliverables: Brand Identity, Graphic Design, Packaging Design
  • Format: Flow-Pack, Jar
  • Substrate: Glass, Plastic
  • Industry: Food/Beverage
  • Keywords: Snack, Healthy, Superfood, Cereal Bar, Spreadable, Plant-based, Natural

  • Credits:
    Agency: Morillas Branding
    Lettering Designer: Marion Cardona

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