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B for Brand Created Branding for ILDONG FOODIS’ Premium Snack Brand for Baby

B for Brand Created Branding for ILDONG FOODIS’ Premium Snack Brand for Baby

KIYO is new brand for ILDONG FOODIS’ premium baby to toddler snack line. All the ingredients they used is all organic and MSG is never used. B for Brand asked to execute their branding. From researching, brand architecture to design, we came up with kids’ face illustration and colorful color to convey kids’ various dreams.

CREDIT

  • Design Agency: B for Brand
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: B for Brand Created Branding for ILDONG FOODIS’ Premium Snack Brand for Baby
  • Brand / Project Name: ILDONG FOODIS premium snack Brand for baby to toddler
  • External Design Credits: Creative Director - Yena choi, Art Director - Yena Choi, Illustration- Hanguel Kim, Designer - Hanguel Kim, Portfolio Execution - Jinha Seo, Sooyoung Yang Packaging Design - Ildong Foodis Design Team
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Strategy, Tone of Voice
  • Design Deliverables: Illustration, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines, Retail Brand Design
  • Location: South Korea
  • Market Country: South Korea
  • Market Region: Asia
  • Product Category: Snack Food
  • Consumer Packaging Format: Bag, Bottle, Box, Case, Pouch, Tag, Tray
  • Consumer Substrate / Material: Plastic, Pulp Carton, Pulp Paper

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