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Azote Estudio Unveils a Modern Look for Duero Wine Fest 2024’s Third International Wine Congress

Azote Estudio Unveils a Modern Look for Duero Wine Fest 2024’s Third International Wine Congress

Duero Wine Fest 2024 will be held on April 15th and 16th, marking the Third International Wine Congress of Castilla y León. The event will take place along the vinicultural banks of the Duero, a region known for its rich landscapes and flavorful diversity. The purpose of the fest is to spotlight the tradition, quality, and diversity of the wine scene in Castilla y León, attracting industry professionals, winemakers, and influencers, while also engaging a younger audience. The congress is promoted by the Department of Agriculture, Livestock and Rural Development of the Government of Castilla y León through the Agrarian Technological Institute, with the goal of positioning the Duero River as one of the world’s most significant wine-producing regions.

As part of this year’s congress, the logo for the Duero Wine Fest was refreshed to better align with the event’s evolving identity and brand values. This new design reflects the territoriality, avant-garde spirit, and rich diversity that define the Duero region. The concept behind the updated logo draws inspiration from the river’s fluidity and the natural elements of the land, incorporating subtle and abstract visual cues. By including motifs such as stones, soil, and grapes in their natural form, the logo aims to honor the region’s history, celebrate its natural elements, and acknowledge the wisdom of past generations that have made its wines so unique.

The color palette for the refreshed logo is inspired by the diversity of the region, while the elegant yet subtle typography reflects the calmness and harmony of the natural world. This identity captures the essence of the Duero River and its dynamic path across the landscape, providing a nod to the tradition while embracing the evolving character of the wine industry.

The primary objective of the Duero Wine Fest 2024 is to recognize the hydrographic basin of the Duero River as a unique territory, home to quality wines with distinct personalities and flavors. The congress also encompasses the diverse wines from other regions, such as Bierzo, known for its Atlantic characteristics, and the unique varieties from Sierra de Salamanca and Cebreros. By celebrating the vibrant landscape and varied flavors along the Duero, the fest seeks to promote the region’s rich winemaking tradition while looking forward to a dynamic and innovative future.

CREDIT

  • Agency/Creative: Azote Estudio
  • Article Title: Azote Estudio Unveils a Modern Look for Duero Wine Fest 2024’s Third International Wine Congress
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Valladolid
  • Market Region: Europe
  • Project Deliverables: Advertising, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand World, Branding, Identity System
  • Industry: Food/Beverage
  • Keywords: wine brand fest

  • Credits:
    Design: Azote Estudio

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