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Azaher Logo and Brand Identity by iliraqi

Azaher Logo and Brand Identity by iliraqi

Azaher is a flower and gift shop located in Qatar, the name speaks for it self “Azaher” which means flowers or flower pots in Arabic. hence the logo mark I designed is a ribbon wrapped bouquet of flowers. Azaher as a flower and gift shop offers a premium quality of natural flowers and handmade gifts for couple on many occasions.

they asked for really illustrative and clear mark to represent their work, they wanted the logo to interpret both a bouquet of flower and also a gift, after exploring different directions and symbols, i figured out a minimal solution that meets their requests in an elegant feminine fashion way, which is the flower bouquet wrapped in a ribbon shape. as for the colours and theme, we discussed and settled on that it better be vivid theme with a feminine touch using the light coral colour.

I worked on the gift wrap ribbons and created different styles for the gift cards also, i designed a minimal elegant box for the gifts with the brands main color with is the royal purple, i added the green color and sea foam tint to stay natural, organic and fresh in identity, they did not want their identity to be restricted on the gifts or the flower bouquets as a gift, they wanted it to be expanded as a brand identity any customer can have their designs as a product, so i designed a bag with stylish flowers matching the identity in addition to custom gift cards with different colors and styles the customers can buy and write their own personal message in it as they wish.

CREDIT

  • Agency/Creative: iliraqi
  • Article Title: Azaher Logo and Brand Identity by iliraqi
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Damietta
  • Market Region: Middle East
  • Project Deliverables: Art Direction, Brand Identity, Logo Design, Packaging Design
  • Industry: Retail
  • Keywords: flower,flowers,retail,flowershop,elegant,vivid,organic,natural,bouquet,feminine,wedding,cause,luxury,luxurious

  • Credits:
    graphic designer: Ahmed iliraqi

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