WeeWee is a next-generation delivery service redefining logistics in Algeria through technology, efficiency, and a customer-first approach. More than just a courier company, WeeWee leverages smart logistics solutions to ensure faster, more reliable deliveries while fostering a sustainable future.

Challenge: WeeWee delivery started as a basic logistics service focused on fast and affordable deliveries. However, as the company grew, it needed to stand out in a highly competitive market. The original brand lacked innovation, emotional connection, and a distinct identity, making it harder to build trust and recognition.The old logo, inspired by roads, symbolized movement but didn’t reflect technology, adaptability, or long-term sustainability—key elements of WeeWee’s new vision.

Mission: The rebrand transformed WeeWee into a tech-driven, customer-first logistics brand. The Maknin (European Finch inspired mascot replaced the road-based logo, symbolizing speed, intelligence, and adaptability, while subtly embedding sustainability into the brand’s long-term vision.
WeeWee’s new identity shifts from basic delivery to smart logistics, with a bold, recognizable design that builds trust and emotional connection. The friendly yet professional tone ensures it appeals to both B2B and B2C clients, setting the stage for innovation-driven growth in Algeria’s logistics industry.

Wrap-Up: This project was more than just a rebrand—it was about redefining what a delivery service could stand for. Through strategy, design, and storytelling, WeeWee became more than a name; it became a symbol of trust, innovation, and cultural pride. This transformation sets the stage for a future where logistics isn’t just about speed, but also about meaning and connection.