About:
Revolutionizing Tech in real life, AXL Technologies is here to change how modern tech exists and functions, here to redefine the limits and prove that it can always be pushed, mainly focused on concepts that are futuristic and not boring or a renovation of a tech that’s been invented long time ago.

Direction:
On the identity, I focused on the Brand name to be the main point of focus and eye attraction. The name is always the center of this brand, and the other designs/assets revolve around it, and they’re not equal.

Color Choice:
Went with a very reality-disconnecting color, Black, I think it’s a very cinematic color and gives a lot of potential when used, I was going originally to use the color blue to be combined with black or a gradient of blue and purple as a techy color palette but eventually chose red as it’s very punchy, bold and stand out very well to the black color and looking to the style of the word mark AXL and how bold I made through shape and all-upper case I thought it’d only be appropriate to use a bold color such as red.

I still used gradients of red and pink as for the visual identity elements since red alone didn’t serve the look wanted, for the logo, it’s great but wanted to add more shine to identity elements.

I didn’t want it to be boring-looking only using mockups, so I went more with concept art to visualize more the essence and core of the brand.

I proudly also took care of all the copywriting of the brand and the overall messaging representation, which is mainly:
Innovating today to change how tomorrow looks.