Project Overview: Axiom in Action by Keabbolab Design Studio
Within the ever-evolving field of design, Keabbolab Design Studio is pleased to present its most recent endeavour: developing a full brand identity for “Axiom in Action,” a non-profit organisation connected to the top insurance business in the US, Axiom.
The purpose of Axiom in Action is to direct the company’s resources and influence in the direction of constructive social change. It is an extension of Axiom’s corporate social responsibility commitment. The responsibility of creating a visual identity that would capture the spirit of Axiom’s charitable activities fell to Keabbolab.
Design Process: The trip began with a thorough examination of Axiom’s fundamental principles and the particular objectives of the Axiom in Action program. The skilled designers at Keabbolab dug into the nuances of Axiom’s corporate identity to make sure the new components complemented the current brand and created a unique space for the charity division.
Collaborative brainstorming sessions characterised the design process, where ideas were sharpened to align with Axiom’s values of honesty, creativity, and community well-being. The studio was able to refine concepts through this iterative process, making sure that the finished result truly reflected Axiom’s values.
Visual Components: The cornerstone of the Axiom in Action brand is a custom logo designed by Keabbolab. The logo artfully combines symbols for advancement, cooperation, and safety. A shield, which is a sign of protection, is entwined with images of many hands working together to emphasise harmony and community involvement. The color scheme selected conveys a feeling of friendliness and approachability while subtly varying from Axiom’s corporate colours.
In order to guarantee adaptability and consistency across a range of applications, the studio created a comprehensive collection of visual assets, which included a logomark and brand patterns, in addition to the logo.
Implementation: Axiom in Action’s visibility and connection with a variety of audiences are critical to its success. Keabbolab carefully rolled out the new brand on a variety of platforms, including print collateral and digital ones. The design team made sure that the visual components were both visually beautiful and extremely flexible in order to accommodate the wide range of Axiom’s outreach initiatives.
Every touchpoint, from digital banners to event materials, was carefully thought out to ensure a smooth and powerful presentation of Axiom in Action. The studio’s meticulous approach culminated in the creation of brand rules, which enable Axiom and its associates to utilise them consistently.
- Agency/Creative: Keabbolab
- Article Title: Axiom in Action: Crafting a Powerful Brand Identity for Social Change by Keabbolab Design Studio
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Moldova
- Agency/Creative City: Chisinau
- Market Region: North America
- Project Deliverables: Brand Creation
- Industry: Non-Profit
- Keywords: graphic design, branding, charity, nonprofit
Creative Director: Ecaterina Bobrinscaia
Graphic Designer: Ezequiel Urbano