Ian Wallace – Urban Cuisine Cooking Spray

“Urban Cuisine is born when the masters of the street kitchen decide to incorporate new techniques and concepts to their creations, re-inventing their food now with the art of graffiti. The urban kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It’s a creation site. Quality content is no longer the basic premise to generate attraction, now the key is to add emotional experience and this design originate an emotional effect on both: the receiver and the cook. With this award-winning packaging design the chef becomes a “graffiti artist” and the client becomes an art spectator. From the moment the cook picks up the can, waves it and begins to sprinkle the oil in a frying pan his emotions and creativity explodes and that’s the moment than begins to create. He’s no longer just a cook… is also a street artist.
As soon as the pans are heated and the oil cans are shaken, the art begins.
A recipe doesn’t have a soul, it’s the cook who must give soul to the recipe.”