AVT is an interior design and construction business founded in 2016, to stay ahead in their industry, AVT recognizes that there should be changes to fit with new clients, especially after the Covid-19 pandemic. With projects all over Vietnam and abroad in Cambodia, AVT needed a rebrand to better fit with new clients and stay ahead in the industry. Partnering with Creatalk, they embarked on a transformation journey to differentiate themselves from competitors.
Renovating the brand is not only about changing how they look, it’s a new journey that AVT needs to conquer to bring their clients a more professional, fresher image. Therefore expanding their current clients and integrating into new potential market
Creatalk has accompanied and guided AVT, helping them to realize their ability to transform and meet global clients’ needs.
Recognizing AVT’s need to transform, Creatalk proposed a brand strategy with additional Competency value – Efficiency & Service value – Aesthetic but still based on the 5 core values of AVT.
From developed strategy resulted in a new brand identity, brand logo is inspired by the depth of space & minimalist colors to create a more professional look. Creatalk’s extensive visual identity transformation included new typefaces, colors, patterns, and specialized material textures. These elements successfully enhanced AVT’s brand touchpoints, from company websites, profiles, and gifts to uniforms. Therefore, making AVT the brand that tells stories through space
CREDIT
- Agency/Creative: Creatalk
- Article Title: AVT ReBranding – Telling stories Through Space
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: 2D Design, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Copywriting, Logo Design, Motion Graphics, Rebranding, Research, T-Shirt Design, Typography, User Experience, User Interaction, Web Design
- Industry: Construction
- Keywords: Interior Design, Interior Construction, Rebranding
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Credits:
Project Management Lead: Vy Nguyen
Project Management Executive: Hieu Duong
Strategist: Nghia Pham
Creative Director: Khoi Pham
Art Director: Sang Nguyen
Junior Art Director: Thuy Ninh
Designer: My Du
Designer: Ngan Tran
Developer: Khanh Trieu
