Orhan Irmak Tasarim designed the packagings for Ravla’s wide range of products. Ravla is a superfood brand offering a wide spectrum of products, from organic olive oil to herbal blends and natural oils. The brand particularly appeals to conscious mothers who prioritize their children’s healthy and natural nutrition. The brand’s founder, chemist Özlem Erarslan, who conducts studies on food chemistry and phytotherapy, says: “We strive to offer our products in their purest, unprocessed, and most natural form. We believe superfoods are not only nourishment, but also a source of better quality of life.”
The goal of this project was to create packaging that communicates both the premium quality of Ravla’s products and the richness of their natural ingredients. “To reflect Ravla’s dedication to natural, wholesome nutrition, we adopted an informative design approach and highlighted the ingredients with detailed, colorful illustrations,” says Dr. Orhan Irmak, partner and design director of the agency. The logo, also designed by the agency, features a leaf integrated into the lettering, symbolizing the brand’s natural and healthy character.
The vibrant colors not only celebrate the products’ natural qualities but also enhance the brand’s visibility across digital sales channels, where Ravla primarily engages its audience. At the core of the design, the illustrations work to convey the story and benefits of each product, creating a cohesive and attractive visual identity for the brand.
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Ravla Superfood Packaging Designs by Orhan Irmak Tasarim
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Europe, Middle East, Global
- Project Deliverables: 2D Design, Brand Architecture, Brand Design, Brand Redesign, Branding, Graphic Design, Logo Design, Packaging Design, Packaging Guidelines
- Format: Bottle, Jar
- Industry: Health Care
- Keywords: ravla, healthy food, superfood
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Credits:
Creative Direction: Dr. Orhan Irmak
Graphic Design: Çağlar Yücealp
Graphic Design: Helin Dulundu
