Aveda x 3.1 Phillip Lim Holiday Collaboration

Aveda x 3.1 Phillip Lim Holiday Collaboration

Inspired by a Mutual Awe of Nature, Aveda Announces Collaboration with 3.1 Phillip Lim for 2021 Holiday Collection.

The Aveda x 3.1 Phillip Lim collection features limited-edition hair accessories and gift packaging that celebrates the botanical world of beauty and purposeful spirit of giving.

The power and awe of nature will be in full bloom this holiday season as Aveda announces its collaboration with global fashion brand 3.1 Phillip Lim for its 2021 Holiday Collection. This partnership celebrates two like-minded brands bringing the botanical world of beauty to life through special-edition hair accessories and gift packaging created with sustainability at heart. Available globally beginning this autumn, each element of the Aveda x 3.1 Phillip Lim collection pulses with botanical-inspired graphics and vivid colors from nature for a joyous and unexpected expression of the holiday season.

Building on a longstanding partnership, Aveda is proud to collaborate with 3.1 Phillip Lim on this collection and further celebrate the synergistic missions of caring for the world. The resulting Aveda x 3.1 Phillip Lim Holiday Collection reflects the transformative and purposeful spirit of giving, togetherness, and the inspiring magic of nature.

“This collection embodies our joint appreciation of the gifts of nature. Nature is our muse for everything that we do: from the powerful flower and plant essences we use in our products to the creative expression of our brand and our collections,” explained Barbara De Laere, Global Brand President of Aveda.

With a passion for sustainability at the forefront of each brand’s mission, the functionality and materials used for the Aveda x 3.1 Phillip Lim Holiday Collection accessories and gift packaging were a top priority. The teams worked closely to ensure that the elements selected, like organic cotton, recycled PET an FSC-certified paper, were both high-quality and sustainability driven to further evoke thoughtful gifting this holiday season.

“Developing this collection felt like a natural evolution of our relationship with Aveda. It is through our shared values to protect and care for the planet, that we can bring natural beauty and joy to the simple rituals in life. Mother nature thrives when given the space to move through her natural cycles; we wanted to harness that spirit into thoughtful gifting for a loved one to flourish and thrive,” added Phillip Lim, Creative Director and Co-Founder of 3.1 Phillip Lim.

Gift boxes and sleeves in the Aveda x 3.1 Phillip Lim Holiday Collection are made with FSC-certified, 100% recycled paper. In addition to their use as holiday gift packaging, reuse or display the beautiful gift boxes as miniature works of botanical art by simply removing and recycling the paper sleeve.

The artwork featured on the limited-edition hair accessories and gift boxes in this collection was designed in collaboration with botanical artist, Sophie Parker, whose hand-painted works use fresh-cut botanicals as a natural canvas. Her creative approach is tuned to use the organic form of each leaf, letting the plant itself guide her brushstrokes and color choices. This ephemeral muse-as-medium holds a special preciousness during its brief existence as the artwork, which eventually naturally decomposes and returns to the soil itself. Working closely with Phillip Lim on the artwork for this collection, Parker’s custom paintings were digitally transformed to create the beautiful prints found on the special-edition hair accessories and packaging.

CREDIT

  • Agency/Creative: Aveda
  • Article Title: Aveda x 3.1 Phillip Lim Holiday Collaboration
  • Organisation/Entity: In-House
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Minneapolis
  • Market Region: Global
  • Project Deliverables: Packaging Design
  • Format: Box, Sleeve, Tag
  • Substrate: Pulp Board, Pulp Paper
  • Industry: Health Care
  • Keywords: Aveda, Phillip Lim, holiday packaging, collaboration, vegan, sustainability, hair care, hair

  • Credits:
    Associate Director of Packaging Design: Robert Repta
    Executive Creative Director: Marney Kerr

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