The Challenge
What problems are we solving with this branding project?

The brand was born from a passion for hair care products and a desire to help hairstylists grow and evolve. The team behind the brand consists of a group of experts in professional hair products.

With over a decade of experience in testing, marketing, and interacting with various specialized brands, as well as working closely with professional stylists, they realized that they could offer even more to the industry.

A deep understanding of the challenges, needs, and aspirations of hairstylists fueled their desire to contribute to their growth and development, motivating them to create high-quality products.

The Solution
What is the best approach for the brand?

To leverage the team’s vast experience and passion, we precisely defined the brand’s story, including its name and visual identity, as well as all the essential components that form the foundation of a strong brand: its mission, vision, purpose, promise, and values.

Through a strategic approach and close collaboration with the team of experts, we conducted a thorough market and competitor analysis, identifying the brand’s unique strengths and competitive advantages.

We created a minimalist and elegant visual identity that combines refinement with a clean and clear structure.

Design elements such as the geometric logo and pastel color palette contribute to the brand’s premium look and the sense of trust it inspires. Additionally, we implemented a photographic style that highlights the relationship between stylists and their clients, as well as the products in a natural and bright manner, underscoring the brand’s commitment to professionalism and evolution.

The result is a professional and refined brand, with a clean and modern aesthetic, specifically designed to meet the needs of professional hairstylists. The brand stands out through its perfect balance between elegance and functionality, reflecting its dedication to excellence and its commitment to supporting the evolution and success of hairstylists.

The Logo
The story behind the logo.

Modern minimalism.

The brand’s typographic logo is a true expression of elegance and professionalism, crafted by seamlessly blending the letters of the name into a modern and memorable symbol.

Its design is based on a subtle play of contrasts and volumes, utilizing clean geometric lines and a perfect balance between asymmetrical forms, which lends it dynamism and a minimalist aesthetic.

The monogram concept (A+H) symbolizes refinement and premium style, capturing the essence of the brand through a sophisticated visual approach. The logo is designed to be adaptable and versatile, maintaining its distinctive identity in both digital and physical applications.

This combination of modernism and minimalism reflects the brand’s commitment to delivering quality and trust, creating a strong and memorable visual identity that directly connects with professional hairstylists.