Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. The owners of the Avant are two young Chinese that had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. The branding concept utilizes the owners’ overseas experience in order to give diners a unique feeling that they have gone on a journey, starting with the menu which is designed to resemble a passport. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city.
From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners’ journeys. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer’s destination. The branding project for Avant won the love of customers particularly during the COVID-19 pandemic when traveling was halted.
- Agency/Creative: Jiawei Wu
- Article Title: Avant Modern Cuisine Restaurant Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Brooklyn
- Market Region: North America
- Project Deliverables: Brand Identity
- Industry: Hospitality
- Keywords: WBDS Awards, Creative
Art Director, Graphic Designer: Jiawei Wu