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Autograph Gin – the Signature on a Thousand Years of Gin Making

Autograph Gin – the Signature on a Thousand Years of Gin Making

Old Friends Young Talent – Autograph Gin Packaging

On the local and global stage, the gin market is saturated with a multitude of craft variations. Provenance in this category is extremely hard to achieve. OFYT (www.ofyt.co.za) needed to find a way to differentiate Autograph Gin in an already oversaturated category and present a sipping gin at a premium price point. Rather than owning one specific aspect of gin, we claimed and leveraged the history of the entire category.

Autograph became the signature on a millennium of gin making. Its inspiration and identity lies in the rich, colourful history dating back to the inception of gin: from the Benedictine Monks and the Black Plague, to London’s gin craze, to the lips of cosmopolitan society. Autograph Gin is the embodiment of this timeless tradition, encapsulating over a thousand years of passion, inspiration and discovery – perfection distilled.

CREDIT

  • Agency/Creative: Old Friends Young Talent
  • Article Title: Autograph Gin – the Signature on a Thousand Years of Gin Making
  • Organisation/Entity: Agency Commercial, Published
  • Project Type: Packaging
  • Agency/Creative Country: South Africa
  • Market Region: Global
  • Format: Bottle, Tube
  • Substrate: Glass, Pulp Paper, Wood

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