Old Friends Young Talent – Autograph Gin Packaging
On the local and global stage, the gin market is saturated with a multitude of craft variations. Provenance in this category is extremely hard to achieve. OFYT (www.ofyt.co.za) needed to find a way to differentiate Autograph Gin in an already oversaturated category and present a sipping gin at a premium price point. Rather than owning one specific aspect of gin, we claimed and leveraged the history of the entire category.
Autograph became the signature on a millennium of gin making. Its inspiration and identity lies in the rich, colourful history dating back to the inception of gin: from the Benedictine Monks and the Black Plague, to London’s gin craze, to the lips of cosmopolitan society. Autograph Gin is the embodiment of this timeless tradition, encapsulating over a thousand years of passion, inspiration and discovery – perfection distilled.
CREDIT
- Agency/Creative: Old Friends Young Talent
- Article Title: Autograph Gin – the Signature on a Thousand Years of Gin Making
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: South Africa
- Market Region: Global
- Format: Bottle, Tube
- Substrate: Glass, Pulp Paper, Wood