The visual identity project for Hoa Studio Marcenaria faithfully represents the company’s philosophy, focused on transforming spaces into unique experiences through woodworking. Aimed at a middle and upper-middle-class audience that values wood as a prime material for residential and commercial projects, the brand’s modular design reflects the flexibility and customisation of the services offered.

The chosen colour palette incorporates earthy tones, such as browns and greens, which evoke nature and the essence of wood, complemented by neutral and warm tones like white, grey, and yellow to add sophistication and modernity. This combination creates a welcoming and elegant atmosphere, aligned with the expectations of the target audience.

The logo is a central element of the visual identity, with a stylised and modular design that symbolises the versatility and precision of woodworking. The modern, clean-lined typography complements the logo, conveying professionalism and accessibility.

The online presence, including the website and social media, follows the same visual line, ensuring a coherent and recognisable brand experience.

The visual identity not only communicates the company’s values – sustainability, artisanal quality, and innovative design – but also establishes an emotional connection with the audience. This reinforces customer trust and loyalty, highlighting the company as a choice of excellence in the woodworking market.

The images included in the portfolio showcase the practical application of this visual identity, demonstrating how every detail, from the website design to printed materials, has been carefully thought out to create a unique and memorable experience for Hoa Studio’s clients.