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Authentically Practical

Authentically Practical

Hortibö decided to rethink a new communication strategy that would reflect the quality of its products in order to reach more public.
They rethink the name and then the branding. Our solution was to provide a very elegant, synthetic and direct logo to compensate for a look & feel created with organic forms made manually, which reflect the careful and artisanal process that hortibö follows to manipulate its products.

CREDIT

  • Agency/Creative: SERENA STUDIO, S.L.
  • Article Title: Authentically Practical
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Spain
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Redesign, Brand Refinement, Brand Rejuvenation, Brand Strategy, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Rebranding, Research
  • Industry: Food/Beverage
  • Keywords: quality, products, elegant, direct, organic, forms, artisanal

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