Our Revolution – That Hippie Co.
That Hippie Co. is an Australian health company that produces sustainable, vegan and organic products. Their products provide consumers the opportunity to access new-age health rooted in old world wisdom, helping people look aft er their gut-health and live a more healthy, holistic life.
Our Revolution was engaged to develop the new packaging design for the range while thinking about the potential to introduce additional products into the portf olio.
Jen Doran, Creative Director at Our Revolution, said: “That Hippie Co has a distinctive tone-of-voice that needed to be reflected with equally distinctive packaging design. We explored the world of a ‘hippie’ and sought to combine the aesthetics of their environment with the meaning of taking care of your gut health.
The lava lamp was symbolic for visually representing gut health. The so ft, slow moving shapes provided a visual language that spoke to the product, benefit and brand.”
Andrew Doenicke, Director at That Hippie Co, said “We are delighted with the new look for That Hippie Co. The packaging design is a reflection of our brand. Our Revolution understood our brand vision and is helping us to fulfil our ambition by setting the right foundation for future growth.”
Since the new design has launched, the brand is now distributed nationally across Australia through leading health food stores and is continuing to grow.