Auster Flavoured Vape Liquids Designed by Mechi Co. Design
Auster is the e-commerce platform for discerning vapers. Auster exists to empower discovery, personal taste, and a better experience of e-liquid flavors. The brief of the project was to design the outer packaging for 3- pack Auster salt vape e-liquids showcasing the fusion of fruit with pop culture in a clean and universal aesthetic that showcases the theme at the forefront. The four boxes explore different fruit flavors like Apple cucumber mint, caramel tobacco, peach strawberry, and Mango jackfruit. Auster is a movement. Auster is a philosophy. A way of life.
CREDIT
- Design Agency: Mechi Co. Design
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Auster Flavoured Vape Liquids Designed by Mechi Co. Design
- Brand / Project Name: Auster
- External Design Credits: Art Director : Nachiket Jadhav, Design and Illustration: Meroo Seth
- Strategic Deliverables: Product Naming
- Design Deliverables: Packaging Design
- Location: India
- Market Country: United States
- Market Region: North America
- Product Category: Packaging
- Consumer Packaging Format: Box, Case
- Consumer Substrate / Material: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation