About Auria Voyage Avenue: Auria Voyage Avenue is a home and house renting service dedicated to connecting people from diverse cultures and backgrounds with their perfect homes. We believe that everyone deserves a living space that not only meets their needs but also enhances their lifestyle, no matter where they come from or where they’re going. Our brand is built on the principles of flexibility, adaptability, and inclusivity, ensuring that we offer a welcoming experience to all.
Auria Voyage Avenue is your connection to the ideal home renting experience. Our mission is to ensure that every client finds a home where they can feel truly comfortable and fulfilled.
Design Challenge: As Auria Voyage Avenue grew, we faced a significant challenge: how to visually and experientially represent our commitment to serving a diverse and international clientele while maintaining a consistent and recognisable brand identity.
Our existing design was beginning to feel outdated and did not fully capture the flexibility, warmth, and modernity that are central to our brand ethos. Moreover, we needed to communicate the luxury and variety yet accessibility of our services without alienating any segment of our broad audience.
The Solution: To address these challenges, we embarked on a comprehensive rebranding journey that emphasised simplicity, care, and luxury in every aspect of our design. We created a dynamic visual identity characterised by fixed, adaptable shapes that reflect the diversity of our clients and the variety of homes we offer. The new monogram logo, with its attached letters, symbolises the seamless connection we provide between our clients and their dream homes. Our design language was updated to be modern and inclusive, using warm, inviting colours and clean, contemporary lines that resonate with our commitment to comfort and luxury. This rebranding effort has successfully realigned our visual and experiential identity with our core values, allowing us to better communicate the unique and welcoming home renting experience that Auria Voyage Avenue offers. Through this renewed identity, we have reinforced our position as a leader in the industry, dedicated to connecting people with the perfect homes that fit their lives.
CREDIT
- Agency/Creative: Mahroos
- Article Title: Auria Voyage Avenue Home Rental Rebranding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Riyadh
- Market Region: Europe, Middle East, Global
- Project Deliverables: 2D Design, Art Direction, Brand Design, Brand Identity, Brand Redesign, Branding, Logo Design, Rebranding
- Industry: Hospitality
- Keywords: rebranding, branding, brand identity, Logo Design, visual identity, house, Hospitality, real estate, identity, Brand Design, home, renting
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Credits:
Creative Direction / Design: Mahmoud Mahroos