Pawchoy is the ideal choice for those who seek practicality, hygiene, and well-being for their cat. Developed with 100% natural, biodegradable, and sustainable ingredients, it combines nature and innovation to provide a premium litter experience. With high absorption capacity, it quickly traps moisture and neutralizes odors, keeping your cat’s space dry, fresh, and pleasant for much longer. The carefully selected grains minimize dust and prevent tracking throughout the house, ensuring a cleaner environment and maximum comfort for your cat’s delicate paws.

Lightweight, efficient, and easy to handle, Pawchoy transforms a simple daily routine into a more convenient and sustainable habit. Its composition allows for safe and eco-friendly disposal, reflecting a new generation of litters that care for pets and the planet. Each grain works intelligently to simplify maintenance while delivering long-lasting freshness — proof that functionality and responsibility can go hand in hand.

Beyond the product, we also developed the branding and visual identity for Pawchoy , creating a unique and memorable presence in a market saturated with generic options. The concept was built to highlight the brand’s commitment to quality and natural innovation, with an identity that feels modern, trustworthy, and emotionally engaging. The visual direction blends clean design, soft tones, and organic forms that express lightness and connection with nature, while the logo and packaging were designed to convey refinement and functionality.

Pawchoy stands out not only for what it offers but for how it communicates — elevating the litter experience to a new standard of care, sustainability, and design. Because your cat deserves the best, and your home deserves a product that looks, feels, and performs beautifully.