Introducing: Clita I.
This is not a sex toy.
Clita is a new way to approach sex toys. It looks like a clitoris and its vibes starts from the central metallic sphere but it is not necessarily for her or him, but for them. Why? Because clita is the pursuit of pleasure through multilove gestures. A precious experience to discover in a refined way. The first sex toy of an upcoming collection.
Assignment
Clita is a new way to approach sex toys. It looks like a clitoris and its vibes starts from the central metallic sphere but it is not necessarily for her or him, but for them. Why? Because Clita is the pursuit of pleasure through multilove gestures. A precious experience to discover in a refined way.
The first sex toy of an upcoming collection.
Solution
The design of the new sex toy is so distinctive that we have decided to approach it as a jewel, something precious and artistic. Overall, the design is elegant and sophisticated, closely linked to the purpose of the object, both from a practical point of view and from a more evocative and emotional feeling.
Process
We developed a sort of jewelry box that enhances the preciousness and unexpected design of Clita. The color outside is the same shade of pink of the object and on the top we represent the vibes that start from the metallic sphere. On one side we have the name, on the other the number 1 – since this is the first of an upcoming collection of disruptive new sex toys.
Manifesto
This is not a sex toy.
This is a clitoris for your clitoris. For the self- determination of your pleasure. A multi-dimensional perfectly rounded pleasure that needs nothing else but itself. And our vibrant sphere. The starting point for our clitorical revolution. Because pleasure revolves around your clitoris. Not viceversa. There is life after the g-point. Come to feel it with Clita!
CREDIT
- Agency/Creative: Auge Design
- Article Title: Auge Design Creates Clita Sex Toy Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Florence
- Industry: Entertainment
- Keywords: WBDS Agency Design Awards 2022/23
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Credits:
Executive Creative Director: Davide Mosconi
Associate Creative Director: Miriam Frescura
Designer: Reem Radhi
3d Artist: Gabriel Cellini