Atypical Farms coffee is carefully selected and roasted, then infused with certified organic, full-spectrum hemp oil grown in California. The result is a balancing effect to coffee’s natural lift, a perfect harmony of focus from the caffeine plus calm from the cannabis.
The main challenge of this project was to create a bold brand for a handcrafted product with a hipster approach to link the Coffee and Cannabis universe.
- Agency/Creative: Thiago Dias
- Article Title: Atypical Farms – CBD Coffee
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Naming, Brand World, Branding, Packaging Design, Product Architecture, Product Naming, Research
- Format: Pouch
- Substrate: Pulp Paper