AT&T “Connections” 2023 – Brand Experience Design

For the 2023 AT&T Legal Conference, CR’S® was invited to conceptualize and execute a comprehensive brand experience system, deeply rooted in the theme: “The Power of Connections.” This annual event brought together AT&T’s legal teams, stakeholders, and industry thought leaders, offering an opportunity to build alignment, reinforce brand values, and foster lasting professional relationships through design-led storytelling.

Our role was to craft a unified, immersive visual language that could seamlessly carry across the entire conference ecosystem—from screen to stage to signage. The work spanned multiple formats and content types, including:
• Main stage motion graphics that introduced keynote speakers and thematic chapters.
• Content design for presentations, creating visually cohesive narratives that supported and elevated the messaging of each session.
• Environmental branding, including stage design direction, large-scale graphics, and interior wayfinding moments that supported spatial flow.
• Digital signage and visual cues that offered clarity, orientation, and reinforcement of key messages across the venue.
• Print and digital support materials that maintained design consistency across handouts, collateral, and digital platforms.

Every design decision was grounded in clarity, motion, and intention—ensuring not only consistency, but emotional resonance. The visual identity reflected AT&T’s core values: trust, innovation, and connection, while remaining adaptable to the shifting rhythm of the event.

Through this system, every interaction became an opportunity to tell the AT&T story—visually, contextually, and experientially. We didn’t just create an event look and feel; we shaped a living identity that enhanced engagement, reinforced message retention, and transformed a corporate conference into a branded, human-centered experience.

This project is a clear expression of our belief at CR’S®: that brand experience design is a strategic tool—not just for visibility, but for lasting emotional impact. We’re proud to have helped bring the AT&T vision to life, and to have collaborated with a team that truly values the power of design.