Atrum – Where Vision Becomes Ritual

Atrum is a luxury eyewear brand that transforms the simple act of wearing sunglasses into a symbolic and immersive experience. Created by Moura Studio in Brazil, Atrum is rooted in mythology, storytelling, and visual symbolism. The project was born to challenge the ordinary perception of fashion accessories and elevate sunglasses to the status of sacred objects.

Its debut collection, named “Ladon,” is inspired by the Greek myth of a dragon who guards a tree of golden apples. In Atrum’s universe, each pair of sunglasses represents one of these apples: rare, desirable, and protected. The brand ritual includes handling every pair of glasses with white gloves, reinforcing the idea that these objects are not just fashion, but reverent expressions of luxury and meaning.

The project includes brand strategy, storytelling, visual identity, custom typography, packaging, motion design, illustration, and photographic direction. The identity was built through a combination of deep burgundy and gold tones, serif and sans-serif type combinations, and elegant iconography. The eyewear itself features rimless hexagonal lenses, highlighting the sophistication and uniqueness of the product.

Atrum invites its audience to engage with a brand that speaks the language of symbols, exclusivity, and emotional resonance. It was not made to please everyone. It was made to fascinate those who seek rarity, design precision, and deeper meaning behind the brands they choose. With Atrum, branding becomes ritual, and each detail tells a story worth remembering.