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ATMO Architecture and Design Visual Identity by Lucas Barreira

ATMO Architecture and Design Visual Identity by Lucas Barreira

ATMO is a disruptive architecture and design office that goes far beyond the walls.Using strategies based on the study of human behavior and knowledge from areas such as neuroscience, psychology and marketing, ATMO designs commercial, corporate and institutional spaces, kiosk design, event spaces, stands, object and furniture design; lighting design and consultancy.

ATMO’s main goal with architecture and design is to create the atmosphere of a space through unique projects. With this in mind, the logo was created in a completely typographic way. With the letters connected, the brand’s visual signature carries basic geometric shapes, with the triangle representing perfection and unity, the rectangle symbolizing space and the circle representing atmosphere, resultingn in a unique logo on the niche that unites architecture and its name meaning. In this way, the visual identity carries elements of the logo in a more geometric layout.

This project also features the unique projects by Luan Coelho, architecture and founder of ATMO, which plays a key role in visually representing how bold and professional the brand is.

The color palette seeks to be more comprehensive and explore a new territory with a comprehensive color palette. Black and white are the main colors, but we also have orange, purple, blue and green to adapt to the brand’s various styles and project niches. Purple and orange are common colors when it comes to atmosphere and convey a break with the traditional architecture, resulting in a modern, creative, bold and disruptive visual identity ready for the future.

CREDIT

  • Agency/Creative: Lucas Barreira Design
  • Article Title: ATMO Architecture and Design Visual Identity by Lucas Barreira
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Curitiba
  • Market Region: South America
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Logo Design
  • Industry: Construction
  • Keywords: Brand identity, Architecture, Design, Logo Design

  • Credits:
    Creative Lead: Lucas Barreira
    Project Image Renders: Luan Coelho

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