Atlantic sea salt is mined in the Atlantic Ocean, in the Aegean Sea.
The sea salt of the Aegean Sea inspires culinary experiments. Saturated with minerals, soft and fragrant, it makes the taste of familiar food more refined. In addition to tangible benefits for the body, sea salt has a unique, inimitable mild taste, gives an exquisite shade to any dish, while maintaining the true taste of the product. The effect is achieved due to a longer, compared with rock salt, dissolution process, which contributes to uniform salting of the product.
The sea launches a wave of emotions. You acutely feel what is real and what is foam, what is deep – what is shallow. And when the storm is replaced by calm, you understand: the infinity of shades and facets makes up the beauty of this world.
The endless horizon and the seagull are the eternal and most understandable symbol of the sea, but also a symbol of endless creative possibilities. The sea is always the same and always infinitely varied. Our sea salt inspires culinary experiments, just diversify even the usual dishes or try something new.
Sea salt “Atlantic” is collected in ecologically clean areas of the Mediterranean Sea, thanks to mild special processing and purification from impurities, it retains the entire complex of minerals that have a beneficial and healing effect on the body.
Having retained the recognizable symbol of the brand – the seagull – we made the story about sea salt more visible and understandable, improved the color differentiation between products and the visibility of the product on the shelf.
- Agency/Creative: Ohmybrand agency
- Article Title: Atlantika Sea Salt Packaging Redesign
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russian Federation
- Agency/Creative City: Moscow
- Project Deliverables: Brand Design, Brand Identity, Brand Redesign, Branding, Packaging Design, Rebranding
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2022/23
Creative Director: Nadezhda Parshina
Art Director: Ekaterina Kaigorodova
Designer: Ekaterina Vorobieva
Designer: Ivan Zhinzhin
Project Manager: Anna Tzareva
Project Manager: Ekaterina Kruchkova