The 8th edition of Microtiratges by Maria Rigol Ordi marks a bold leap into new territory, bringing to life a rosé crafted with a spirit of experimentation. With its limited production, this edition is not simply about creating a wine—it’s about pushing boundaries, exploring new possibilities, and embracing the joy of the process.

Our role in this project was to channel that same sense of discovery into a visual experience. With each Microtiratges edition, the goal has been to reflect its unique characteristics. For this iteration, the spirit of experimentation was front and center. The challenge was to create a design that feels technical yet exploratory, all while preserving the elegance that Maria Rigol Ordi is renowned for.

The soft pink background is a deliberate choice, evoking the freshness of the rosé itself. Complementing this is the use of monospaced typography, a subtle nod to scientific forms that suggests the meticulous balance of experimentation and precision required in the winemaking process. Every detail of the design, from the type choice to the carefully curated color palette, was selected to capture this balance.

We wanted the design to celebrate the scientific precision behind the winemaking process while simultaneously reflecting the playful, innovative nature of this edition. The typography and layout are designed to spark curiosity and invite engagement, mirroring the wine’s essence.

Photos by Enric Badrinas.
Type: Ivar Mono by Letters from Sweden.

Through this collaboration, we aimed to visually convey a story of creativity and experimentation, honoring the craftsmanship behind the 8th edition of Microtiratges.