• Project

  • Region

  • Industry

Astrovia Brand Identity by Rostova Eva Georgievna

Astrovia Brand Identity by Rostova Eva Georgievna

Astrovia is a conceptual farm located on asteroids, where exotic fruits are created under the unique conditions of cosmic zero gravity. The project explores how familiar Earth-based production can be reimagined in a different environment — beyond the planet, within orbital space.

Zero gravity becomes a key factor influencing the form, structure, and properties of the fruits. In the absence of gravity, they develop differently, acquiring unusual shapes and flavor characteristics that cannot be achieved under Earth conditions. Astrovia is conceived as an autonomous system existing on asteroids and encompassing cultivation, research, transportation, and communication with an audience.

The project combines a science-fiction context with the logic of real production, creating a coherent world of a farm in which every event and object has its place.

The core concept of Astrovia is based on combining asteroid textures with fantastical fruit forms. The project is built on the contrast between the rigid, cratered surfaces of celestial bodies and the smooth, organic shapes of the fruits. This combination forms the image of a farm where the environment itself directly influences the appearance and character of the product.

Color reinforces this metaphor. The purple palette refers to space, depth, and the state of zero gravity, uniting the rocky texture of asteroids with the fantastical nature of the fruits within a single visual field. Color helps connect different elements of the project and emphasizes their extraterrestrial origin.

As a result, Astrovia is perceived as a cohesive system in which form, texture, and color work together to reveal the metaphor of a farm existing within an asteroid environment.

CREDIT

  • Agency/Creative: Rostova Eva
  • Article Title: Astrovia Brand Identity by Rostova Eva Georgievna
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Rostova Eva
  • Market Region: Global
  • Project Deliverables: Brand Identity
  • Industry: Aerospace
  • Keywords: Rostova Eva / Brand Identity

  • Credits:
    Tutor: Tanya Dunaeva

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
13
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
14
Good
Vote
1
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
14
Good
Vote
1
Bad
Vote
0