We built a meme-able and quirky visual world for Astroport – and made it open-source for anyone to play with.

To visualise unique functionality of Astroport web3 platform, a milti-universe port has been created, where we can see gathering ships symbolising a variety of different protocols running on Terra blockchain as well as web3 memes and astro universe characters and tokens. Hero image of Astroport Universe has formed a recognisable and later loved by the user community brand visual style. Parts of the hero image have been used to extend the brand to a variety of other brand illustrations, Twitter posts, Medium article covers, website graphics, product graphics and merchandise.

Main image depicts logo shaped entrance to a big port – Astroport, where ships and creatures from different internet galaxies can dock, interact, stop by, exchange, and perform other inter-chain interactions.

Shapes of ships were inspired by futuristic architecture of the 70s as well as logos of protocols and blockchains related to Astroport product. You can find there Mars protocol logo, Terra blockchain, Mirror, Levana and others.

Factory illustration showcases process of minting Asro tokens from bundles of other stablecoin currencies, turning then into XAstro tokens and after into VXAstro tokens.

All illustrations have been animated to create alive, ever moving Astroport Universe.

Meme references support the brand along the way, we can see characters like Astro Doge, Astro Chad and Astro Pepe a lot in brand twitter communication.

Astroport became the first community owned brand on web3, assets of which were released to the community for free contributions, remixing, memefication and other things. To our surprise, the community took it well and created many memes, merch proposals and fan art related to Astroport that contributed to its viral state online in the first month after launch. To launch Astroport, client threw a big party in Lisbon, where all contributors gathered and could enjoy diving into Astroport world in real life, with Astroport themed bar, Astro creature consumes and cutout Astro Chad and Astro Doge, that’s where illustrations really plaid out really nicely!