Located in the center of St. Petersburg place presents multifunctional modern vinotheque with organic and natural wine. The task is to attract more young audience to the brand, to become more visible for them. The brand needs to create a single visual language that reflects all of the brand’s values.
Interior is a source of inspiration: elongated shapes, vaults, massive but graceful elements. In architecture, a vault is a structure that is formed by inclined surfaces. The solution is built through the brand’s own typography, phrases and winks. It is also important to note the spirit of combination special interior and wine experience. The font pair reflects the monumentality of the interior and production facilities combined with the plasticity and dynamics of the wine itself.
Vinofeel is about hedonism and passion for a product and an idea. Soulful and without snobbery!
The character of the brand is playful and vibrant. It shows through typography, fun lines and phrases. And also through the tone of voice. Vinofeel is always open to dialogue with the audience.
Wine and people are the main value of the team. And no less than working with wine, time is devoted to working with people, both with guests and with team members. Vinofeel employees take an active part in the development of the brand.
Often a guest comes to a specific employee. Therefore each of them served as an inspiration and prototype for the characters who will interact with the audience. Digital heroes are team members portraits and part of the brand’s visual language.
Simple elements necessary for a digital environment are built on the basis of the forms of own typeface. These little things are important to single system. These shapes will be used as markers on posts with promotions, news or discounts.
One of the key elements I worked on was developing a voice to put forward the philosophy and values of the brand. And also translating a soulful vinotheque experience to an ownable brand voice.
- Agency/Creative: Astakhova Elena
- Article Title: Astakhova Elena Branding for Multifunctional Modern Vinotheque
- Organisation/Entity: Creative
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Identity, Brand Redesign, Brand Strategy, Illustration, Packaging Design, Typography
- Industry: Food/Beverage
- Keywords: wine, packaging, box, illustrations, heroes, food, drinks
Art Director: Elena