We had the opportunity to work with a vibrant and emerging beverage brand, Assame, for which we developed packaging across multiple SKUs in their kombucha range. Each SKU represented a unique flavor profile, and instead of treating them as just variations of the same product, we crafted a distinct identity and storytelling approach for every single one.

Since kombucha is not just a drink but an experience, we ensured that every flavor carried its own narrative, vibe, and visual language. From bold and energetic tones to calm and refreshing moods, each SKU was designed to emotionally connect with its target audience. We carefully curated different illustration styles, color palettes, and graphic elements to reflect the personality of each flavor while maintaining overall brand consistency.

The idea was to create a shelf presence that could not be ignored. In a category that is becoming increasingly competitive, differentiation is key. So, we designed colorful, expressive, and contemporary packaging that immediately captures attention and communicates freshness, health, and authenticity. The illustrations were thoughtfully developed to enhance storytelling, making each bottle feel unique yet cohesive as part of the Assame family.

Our focus was not only on aesthetics but also on strategic branding. The packaging was structured to ensure clarity of communication, easy flavor identification, and strong recall value. The result is a vibrant lineup of kombucha SKUs that stand out both individually and collectively whether placed on retail shelves or displayed online.

Through this project, we transformed Assame’s kombucha range into a visually dynamic, story-driven, and market-ready product series that truly commands attention and creates a memorable consumer experience.